About

With over 25 years’ experience in enterprise B2B software sales and commercial leadership, Toby Potter has worked with early-stage and scale-up SaaS businesses to build sales organisations, enter new markets, and prepare for and execute funding rounds.

That experience translates directly into the boardroom: understanding what investors look for, what good commercial governance looks like, and how to support a founder-led team as it professionalises without losing its edge.

Fractional NED was created to give early-stage and scale-up companies access to that experience at board level, without requiring a full-time hire before the business is ready for one.